Elizabeth Wilmot's parents, like many from the "Greatest Generation," never let anything go to waste: They saved string and wrapping paper and purchased used cars. So perhaps it's not surprising that Elizabeth, a former international marketing executive, would establish a company dedicated to recycling electronics.
As senior vice president of international marketing for
CitiFinancial, Elizabeth had traveled the world and had seen some of
the huge used-electronics dumps that have been created in nations such
as India.